About Thüringer Aufbaubank
Thüringer Aufbaubank (TAB) is headquartered in Erfurt and is not a private sector bank, but the development bank of the Free State of Thuringia. It funds a wide variety of business, agricultural and research projects and supports start-ups as well as private individuals. Moreover, the bank is an important contact for municipalities that need funds for public infrastructure.
| CLIENT | Thüringer Aufbaubank, Erfurt |
| INDUSTRY | Finance |
| PROJECT | |
| PROJECT PERIOD | May – October 2019 |
| FOCUS | CRM Strategy Consulting |
Inspiring Customers with the Right CRM System Using Data-Driven Methods
Success & Added Value
Thanks to the discussions and workshops with various company departments, it was possible to isolate key points based on the multi-faceted requirements profile.
In the end, dotSource created a detailed requirements document and handed it over to Thüringer Aufbaubank. All strategic goals and planned approaches are listed in this requirements document.
This provided Thüringer Aufbaubank with personalised and well-founded recommendations on selecting one of the CRM systems that come into question, enabling the financial institution to successfully continue on its path to digital transformation.
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