- Successfully opening up international markets
- Consumers shop comfortably internationally
- Which countries are taking the lead in international e-commerce business?
- Europe: The role of the German-speaking world
- The top country: China
- Why is China the digital leader?
- Challenges for companies
- Internal and external requirements for cross-border e-commerce
- Create a clear strategy
- Online marketing is a must
72 percent of online shoppers who order overseas prefer to pay in their own currency. In the same way, foreign online shops, which are not available in the local language, enjoy little popularity. Because what a consumers don't understand, they won't buy. International e-commerce is a strongly growing market in recent years.
China, whose rising middle class has a high willingness to buy and whose spending on Western products pushes up cross-border goods spending, has contributed to this growth. China is the benchmark for international e-commerce.
Total cross-border e-commerce revenue increased by almost 28 per cent from 2016 to 2017. This development inspired many companies to take the leap across borders.
No matter if through a marketplace or your own online shop, getting started in international e-commerce is a challenge. Country-specific requirements lie on the path to successful internationalisation: Language, currency, payment methods, customs costs, the lack of uniform legal framework conditions, and so much more. But these hurdles are surmountable.
The »International E-Commerce« white paper presents the basic factors for a successful international digital business based on real use cases as well as up-to-date facts and figures. Retailers and manufacturers thus receive the perfect guide to getting started and optimising their own cross-border business.