The digital agency dotSource GmbH supports the mail-order company Brigitte Exquisit GmbH in an advisory capacity, conceptually, and in the implementation of online marketing measures. The optimisation of the Google AdWords account and the creation of search-engine-friendly content increase brand visibility and online shop traffic in the long term.
Jena, 16th November 2016
As a multichannel mail-order business in the highly competitive market for home & living, fashion and accessories, Brigitte Exquisit Service GmbH is an established player. To ensure long-term competitive advantage in the online sector, the company aims to strengthen its brand and core business even more by means of online marketing activities - for better rankings, more traffic, and a higher conversion rate.
In collaboration with dotSource, the existing online marketing measures in the areas of search engine optimisation (SEO) and search engine advertising (SEA) were analysed and a high-conversion online marketing strategy, optimally matching the specific requirements of the market environment, was developed.
The improvement potential that could be identified here primarily aims at increasing the brand's visibility in search engines and generating more traffic for the online shop. "Due to Google's continuous innovations, this presents a huge challenge for many retailers," states Christian Otto Grötsch, Managing Director of dotSource.
At the beginning of the campaign set-up, a restructuring of the Google AdWords account was necessary in order to reduce the bounce rate, increase customer retention and gain access to new customer groups. Based on a keyword analysis oriented towards product portfolio and business model, topic-relevant keywords with high search volume and thus with significant sales relevance were placed.
The Google AdWords account, optimised by dotSource's online marketing team, lays the foundations for long-term competitive advantages.
Especially high-quality content contributes to strengthening the positioning in the search results and the keyword relevancy of important keywords. Based on years of e-commerce experience, search-engine-friendly texts were created for the online shop brigitte-hachenburg.de in order to address potential customers in their personal environment even more specifically.
Detailed information about the project as well as a comprehensive case study can be found at the brigitte-hachenburg.de project page.
About Brigitte Exquisit Service GmbH
The mail-order company Brigitte Exquisit Service GmbH based its business model on catalogue business. The product variety ranges from living ideas, selected multimedia devices, smart household aids, home textiles and a broad gardening assortment to special gift ideas at Easter and Christmas. With the launch of the online shop brigitte-hachenburg.de, the company was able to access another sustainable sales channel. This was done successfully: In March 2016 the business portal "B4B Baden-Württemberg" chose brigitte-hachenburg.de as webshop climber of the week for the third time in a row. As a multichannel mail-order business in the highly competitive market for home & living, fashion and accessories, Brigitte Exquisit Service GmbH is an established player.
About dotSource GmbH
Learn more about dotSource - one of the fastest growing digital agencies in Germany.