With the launch of the e-commerce platform wuerth.de, the global market leader in assembly and fastening materials was able to enter B2B online trade. As exclusive partner, dotSource has been supporting the development of e-commerce platforms since the end of 2013.
Jena, 31st May 2016
With its new B2B e-commerce platform, Würth aims to offer customers considerable added value through individual services, practical system solutions, and a wide range of products. For example, this includes electronic procurement solutions for automated transfer and exchange of data, like the free Würth App. Technicians, service engineers, or craftsmen and workers who have to be mobile can the app to access product information and place orders.
In addition to the functional further development in the area of B2B e-commerce and e-procurement, dotSource was also responsible for the development of an interface to the Würth app. The dotSource team supports the trader on-site in Künzelsau or at the Würth subsidiaries abroad. Moreover, dotSource conceptually advises the Würth companies on entering online trade and optimising their e-commerce activities.
"The requirements of the Würth headquarters and the associated companies are very complex. Therefore, Würth placed great value on the development of a sustainable platform with a high maintenance and update capability. In this, we are able to offer high-quality and competent advice based on our long-term experience", Christian Otto Grötsch, Managing Director of dotSource, explains.
In order to enable the professionals and executives at Adolf Würth GmbH & Co. KG to expand the e-commerce business and to advance new ideas and fields within the company, since 2015 many Würth employees are being trained as "E-Commerce Managers" at the Digital Business School, a professional development programme by the Steinbeis Technology Group and dotSource GmbH.
"In cooperation with dotSource, we were able to really bring our B2B e-commerce platform forward. At the same time, we are building up important e-commerce know-how through our staff’s training at the Digital Business School. dotSource gave us significant support in all of our e-commerce activities", says Christian Berndt, Managing Director of Würth IT GmbH.
On the project page you can find detailed information about the project as well as a comprehensive case study.
The Würth group is the global market leader in its core business, the assembly and fastening materials trade. It currently consists of over 400 companies in more than 80 countries and employs more than 67,000 staff. Around 30,000 of these are permanent sales representatives. In the 2014 fiscal year, the Würth group reported a turnover of 10.13 billion euros. Its core business, the Würth line, includes a sales programme of over 100,000 products for craftsmanship and industry: from screws, screw accessories, and dowels through to tools right up to chemical technical products and OHS equipment. The allied companies complete the selection with products for the building and home improvements market, electric installation materials, electronic components (e.g. circuit boards), and financial services. They constitute over 40 percent of the Würth group’s turnover.
About dotSource GmbH
dotSource GmbH has been supporting companies from Germany, Austria, and Switzerland in their digital transformation and the internet presentation of their brands since 2006. From e-commerce consulting, through to the development and implementation of innovative e-commerce concepts right up to continuing company support after the go-live – according to the vision »Digital Success right from the Start« dotSource offers a comprehensive range of services and holistic expertise across all aspects of the digitalisation of marketing and sales. With its ground-breaking solutions, dotSource has been able to establish itself as one of the leading e-commerce agencies in German speaking Europe. Further information at www.dotSource.com.