Working closely with longtime client Netto Digital - NeS GmbH, dotSource created a more consistent brand experience for Netto Marken-Discount, one of Germany’s leading food retailers. After the digital agency had already implemented a complete system migration for the online shop on Intershop 7 at the beginning of 2017, the existing Netto CMS system and the Netto travel portal were to be integrated. This resulted in a more homogeneous online presence, which was also honoured as »Top Shop 2019« by Computer Bild, Europe's biggest computer magazine.
Brand discounters today are far more than just grocers. Customers expect an extensive selection of food and non-food items but not just at local branches, online they also want to be able to choose from an even larger selection. To meet these expectations, brand discounters such as Netto are constantly expanding their online presence and steadily expanding their selection. The digital department of Netto Marken-Discount GmbH & Co. KG, Netto Digital, commissioned experts from dotSource to merge the parallel branch site and webshop into a single online presence to unify all sales and services at the click of a button.
Modern software architecture and agile methods for digital success
With netto-online.de and netto-online24.de, the grocery discounter operated two online shops, which contained different selections. In order to be able to present this range of products uniformly on a platform and thereby create a homogeneous appearance, the existing store content management system had to be integrated into Netto’s online shop initially. dotSource was able to reach this goal with the development of a corresponding interface and thus create a unified search function and a unified customer account and eliminate the cannibalisation of user content.
In addition, the frontend is now responsively displayed and has been outsourced to a separate layer. With this, Netto Digital is on its way to a state-of-the-art microservices architecture, its modular nature makes it easy and flexible to make even the smallest changes to the application available to users. On Netto-Online.de now shows all services from the brand which were previously split up on different sites. In addition to information about current sales, customers will be offered a comprehensive non-food segment, now including the travel portal netto-urlaub.de. In order to integrate this within a two-month timeframe, Netto Digital and dotSource followed the Minimum Viable Product (MVP) principle. On the other hand, agile methods and new problem-solving processes such as Design Thinking were used in order to be able to work efficiently as well as in a target-oriented and solution-oriented way. Thanks to these methods and ambitious development efforts, the travel portal could be connected to netto-online.de within two months.
Both projects could be implemented together in the shortest possible time and go live as a uniform online presence. »As usual, the development team of dotSource supported us with competent expertise at every level. Under professional guidance, the integration of the branch CMS and the travel portal netto-urlaub.de was swiftly implemented and put live on schedule. The quality of the shop was even recently certified,« says Jens Schürks, Head of Development at Netto Digital - NeS GmbH.
Computer Bild Award: »Top Shop 2019«
With the merger of both shops and the integration of the travel portal, Netto Digital continues to work on the long-term goal of becoming a comprehensive platform for a modern cross-channel shopping experience. The online shop was recently awarded the title »Top Shop 2019« by Europe's biggest computer magazine Computer Bild (September 2019 issue). In cooperation with the online portal Statista, the nominated shops were examined under 79 criteria from build & usability, trust & security, service & communication, payment, purchase & delivery as well as technical details. Among the criteria were objective features such as the time to respond to test emails collected and reviewed by several trained Statista experts. Other subjective features such as intuitive user guidance or clear shop structures were determined in online surveys with select online shoppers.
Learn more about dotSource and Netto in this case study.