TROX is a global market leader in the development, production and sale of components, appliances and systems for the ventilation and air conditioning of rooms.
With 33 subsidiaries in 29 countries on five continents, 19 production facilities as well as further importers and agencies, the company is present in more than 70 countries. With around 4,400 employees worldwide, TROX GROUP currently generates an annual turnover of more than 515 million euros.
The front end of an e-commerce platform for configurable products that are available in a wide variety of versions should never be too complicated for end users. Quite the opposite: users not only expect visually clear and modern structures, but also intuitive navigation with a concise page layout.
A user-centred design guides customers through the shop and offers an excellent user experience that remains in the memory. Our client TROX shows how to design a modern online shop and customer area in a user-centred way – even in B2B.
The new extensive digital marketing strategy, including new technology and a new mindset, required a thorough overhaul of the original website. As part of its digital strategy, TROX benefitted from dotSource's full-service approach and also took advantage of the expertise of the in-house UX designers.
In terms of structure and design, TROX wanted to turn the website with product catalogue into a comprehensive online shop with modern functionalities and equip it with additional features. Another goal was to ensure excellent usability of the new shop on all devices.
In a joint discovery workshop, the following tasks were formulated:
- Addition of relevant shop elements and features to the existing pages
- Creation of new pages for ordering processes
- Development of a comprehensive »My Account« area
Following the discovery workshop, the dotSource designers were able to start developing prototypes, which were then implemented as wireframes. Thanks to these wireframes, it quickly became possible to have direct feedback loops. In addition, content mapping was used to add new features to new website content along the analysed customer journey.
On this basis, the designers worked on a clear design with modern simplicity for authentic impressions.
The customer area was overhauled by the UX design team as well. Especially with regard to clarity and informative content, product detail pages were redesigned and now have a structured appearance to ensure better, more convenient planning.
Success & Added Value
As a full-service digital agency, dotSource combines many years of digital expertise, in-depth e-commerce know-how and experience in B2B and B2C with current design trends and developments. The UX design at TROX does not only include visual design and web design, but also the digitalisation of all senses:
- Existing pages received a clear and simple design to improve usability
- Existing pages were expanded with traditional B2B elements and features
- New pages for ordering processes were designed and implemented
- Design of a »My Account« area
- Integration of a product configurator and its adaptation to the new UX design
TROX is the world's leading manufacturer of components, appliances and systems for ventilation and air conditioning. We have also claimed this role for our e-commerce landscape and have found a partner in dotSource that has brought us much closer to achieving this goal. Not only is the new interface-based B2B platform more agile, easier to maintain and more cost-effective than the previous software monolith, but it can also be expanded, making it future-proof.