What Are Enterprise Search Engines?
Enterprise search engines – also known as internal search engines or search and discovery tools – enable your target audience and your team to access relevant information and products quickly and efficiently. These search engines work with search entries, categories, filters and attributes. They are typically used for product and information searches in a company's own online shop, intranet or knowledge base as well as for self-service and customer service.
Thanks to advanced learning algorithms and artificial intelligence (AI), enterprise search engines continuously adapt to user behaviour and thereby improve the search experience for your target audience and your team. Enterprise search engines are crucial to getting an in-depth overview of your products, services and relevant content. Moreover, they greatly increase the efficiency of information procurement.
In contrast to web search engines such as Google, Bing or Ecosia, enterprise search engines focus on your corporate data. It is therefore important to have high-quality information in your data management / e-commerce system.
We are happy to evaluate your specific requirements for the implementation of an enterprise search engine as part of a consulting session.
Benefits of Enterprise Search Engines
What Internal Search Engines Offer Your Target Audience
- Easier-to-Find Products: With the help of internal searches, your target audience can quickly find what they are looking for. Better navigation through your platform can increase customer satisfaction.
- Personalised Content and Product Recommendations: Based on individual preferences, motives and previous search queries, intelligent search engines generate personalised recommendations that display truly relevant content and products to your target audience.
- Better User Experience and Satisfaction: Thanks to easy discoverability and relevant product and service recommendations, internal search engines contribute to a positive user experience for your target audience.
What Internal Search Engines Offer Your Team
- Increased Efficiency When Searching for Data: Faster access to company-wide information means that your team has more time for other tasks.
- Easier-to-Access Knowledge Resources: More easily accessible data enables your team to make more informed decisions.
- Better Understanding of Your Target Audience: With the captured search entries and generated search data, you can better understand the intentions and motives of your target audience.
The Most Important Features of Internal Search Engines
Thanks to powerful features, intelligent search engines ensure that your knowledge base or product catalogue can be searched effectively. This allows both customers and your team to find relevant information more quickly. Here are some of the most important features that internal search engines have to offer:
AI and Machine Learning
Analyse search data even better. Increase the relevance and quality of search results and drive the automation of personalised recommendations.
Data Security and Compliance
Protect your corporate data in internal searches by customising rights and role concepts and configuring security set-ups.
Interfaces and Connectors
Seamlessly integrate different data points to ensure comprehensive search results and provide additional information across various sources.
Support for Your System Architecture
Customise your enterprise search engine to suit your cloud, on-premises or hybrid system environment.
Customisable Search Features
Customise your internal search to meet the needs of users by configuring the search bar, auto-completions or natural language support.
Types of Internal Search at a Glance
Enterprise search engines come in many different forms. A popular criterion for distinguishing between them is the type of search query. Below you can find an overview of the most important categories of internal search. As part of a consulting session, we help you evaluate which of these is most suitable for your company.
Finding the Right Enterprise Search Engine for Your Company – Important Questions and Tools
Every company has different demands, needs and technical requirements. That is why there are no universal solutions. As part of a consulting session, we help you answer important questions regarding the selection of your search engine, including the following:
- How large is your data source?
- How high is the quality of your data?
- How accessible is your data?
- How many search queries do you have or expect to have on your platform?
- What challenges are you currently facing in terms of search?
- What is the current quality of search results?
- To what extent do you want to personalise your internal search?
- How well can you currently analyse search data?
- How much technical expertise is available in your company?
- Do you want to emphasise certain products or information in the search results?
Benefit from a professional system selection process – tailored to your needs and requirements. As an agency with an agnostic approach, we work with a wide range of powerful tools.
FactFinder
- One of the leading providers in the field of product search
- Enables merchandising
- Expertise gained from more than 1,300 online shops
- Low integration and maintenance costs
Coveo
- Intelligent cloud solution (software as a service)
- Relevant, personalised recommendations thanks to AI support
- Flexible integration of other data sources possible, e.g. product information management (PIM) software, a content management system (CMS) or a customer relationship management (CRM) tool
Algolia
- Excellent scalability through flexible pricing options
- Wide range of out-of-the-box scenarios for various platforms such as commercetools, Salesforce or Adobe Commerce
- Little technical expertise required to configure the search results
Elasticsearch
- Capable of scaling without loss of speed
- Various hosting options available – from on-premises and self-hosted versions to software as a service
- Easy integration with other solutions for analysing and visualising search data
Use Cases – How Can Enterprise Seach Engines Help You?
Powerful Search Function and Product Discovery in Your Online Shop
- Efficient and intuitive product search function as part of your e-commerce platform
- Customers can find the products, services and information they want more quickly
- Higher conversion rates and sales as well as an enhanced user experience
- Find out more about practical examples in the »Heidelberger Druckmaschinen AG« success story
Providing Relevant Information in a Knowledge Base and Customer Service Portal
- Better distribution and findability of knowledge, including documents, guides and FAQ sections (also through customer service portals and support systems)
- Easier access to information saves time and increases customer service efficiency
- Improved internal communication and collaboration
- Faster responses to service enquiries contribute to a positive user experience
Delivering Personalised Recommendations Based on Search Data
- Extensive analytics features and smart AI support
- Informative dashboards and high-quality data ensure the identification of trends
- Effective personalisation aimed at your target audience to provide compelling recommendations
- Find out more about personalised offers and Algolia's intelligent search in the »hessnatur (CMS)« success story
Find Out More About the Practical Implementation of Search and Recommendation Tools in Our Success Stories
Internal Search Engines – Evaluation and Consulting
Assess the opportunities offered by internal search engines as part of a consulting session with our team of experts.
dotSource Services: Implement Your Search Engine Project with Our Team
Before the Project
- Joint workshop to draw up a catalogue of requirements
- Professional user research for high-quality data
- Creation of a proof of concept (if required)
- Evaluation of the right search engine for your company
During the Project
- Implementation of your internal search
- Configuration of the search function according to your requirements
- Integration into your existing system landscape
After the Project
- Continuous further development and support for your internal search
- Connection of data management systems, e.g. PIM, master data management (MDM) or digital asset management (DAM) software (if required)
- Assistance with data-driven marketing measures as a marketing automation agency
- Targeted data analytics as part of our business intelligence consulting services
Why dotSource Is Your Digital Agency
Thanks to many years of experience in various industries, dotSource is able to draw on extensive expertise. As a full-service agency, we also offer a comprehensive portfolio for the digitalisation of marketing, sales and services. Many of our projects have won awards.
We adopt an agnostic approach to always provide you with the most suitable solution. Furthermore, we keep an eye on the latest trends and ensure that our customers are constantly up to date.
Other Agency Services
FAQ – Frequently Asked Questions About Enterprise Search Engines
What are enterprise search engines?
With enterprise search engines, you and your customers can search company-wide data stored on your platform or knowledge base to ensure fast access to relevant information. Enterprise search engines come with more than just a search function and enable personalised recommendations, merchandising and much more.
What are the benefits of internal search engines?
Internal search engines support your business in many ways. On the one hand, they can effectively deliver personalised recommendations and content. On the other hand, they allow you to easily access relevant information. All in all, internal search engines help both your target audience and your team find data more quickly, which increases your efficiency and productivity.
How do search engines improve your data quality?
Thanks to the search data generated, search engines provide you with a number of opportunities to identify and understand the search behaviour, intentions and trends of your target audience. This allows you to make more informed decisions regarding your business strategies or customer service.
Do you want to learn more? I'm looking forward to hearing from you!
