dotSource - your digital agency
  • Home
  • ServicesServices
    • ÜbersichtÜbersichtServices Overview
    • Digital ConsultingDigital ConsultingDigital Consulting
    • E-CommerceE-CommerceE-Commerce
    • Content-ManagementContent-ManagementContent Management
    • DatenmanagementDatenmanagementPIM, MDM & DAM
    • Vertrieb und MarketingCRM, Sales & ServiceCRM, Sales & Service
    • Marketing AutomationMarketing AutomationMarketing Automation
    • Digitale KampagnenDigitale KampagnenDigital Marketing
    • User-Experience-DesignUser-Experience-DesignUX Design & Usability
    • Mobile App Development & Design
    • IT Cloud ServicesIT Cloud ServicesCloud Services
    • Data-Driven BusinessData-Driven BusinessData-Driven Business with AI & BI
    • Plattform-IntegrationPlattform-IntegrationPlatform Integration
    • Brand ExperienceBrand ExperienceBrand Experience
  • SolutionsSolutions
    • Solutions Overview
    • Adobe
    • Akeneo
    • Bloomreach
    • CELUM
    • commercetools
    • Contentful
    • Contentserv
    • Coveo
    • Emarsys
    • FirstSpirit
    • Frontastic
    • Intershop
    • Magento
    • Magic Software
    • Magnolia
    • Microsoft
    • MuleSoft
    • Piwik PRO
    • SAP
    • Salesforce
    • Shopware
    • Spryker
    • Stibo Systems
    • Tessa
    • TYPO3
    • Vigience Overcast
    • Zoom
  • IndustriesIndustries
    • ÜbersichtÜbersichtIndustries Overview
    • AgricultureAgricultureAgriculture
    • AutomotiveAutomotiveAutomotive
    • Construction BuildingConstruction BuildingConstruction & Building
    • Consumer GoodsConsumer GoodsConsumer Goods
    • EnergyEnergyEnergy
    • IndustryIndustryIndustry
    • Media, Publishing & PrintingMedia, Publishing & PrintingMedia, Publishing & Printing
    • PharmacyPharmacyPharmacy & Healthcare
    • Trade FairsTrade FairsTrade Fairs
    • RetailRetailRetail
    • WholesaleWholesaleWholesale
    • weitere Branche iconweitere Branche Icon greenHaven't Found Your Industry?
  • AgencyAgency
    • ÜbersichtÜbersichtAgency Overview
    • Über unsÜber unsHow We Work
    • Management und TeamManagement und TeamManagement & Team
    • Vision und MissionVision und MissionVision & Mission
    • Geschichte und GründungGeschichte und GründungHistory & Foundation
    • PressePressePress
    • AwardsAwardsAwards & Rankings
    • Soziale VerantwortungSoziale VerantwortungSocial Responsibility
    • PartnerPartnerPartners
  • ReferencesReferences
    • ÜbersichtÜbersichtReferences Overview
    • KundenKundenClients
    • Success StoriesSuccess StoriesSuccess Stories
  • Media CentreMedia Centre
    • ÜbersichtÜbersichtMedia Centre Overview
    • PublikationenPublikationenPublications
    • Success StoriesSuccess StoriesSuccess Stories
  • Career
  • HandelskraftHandelskraft
    • ÜbersichtÜbersichtHandelskraft Brand Overview
    • Handelskraft TrendbuchHandelskraft TrendbuchTrend Book
    • Handelskraft BlogHandelskraft BlogBlog
    • Handelskraft KonferenzHandelskraft KonferenzConference
Search
  • DE
  • EN

You are here:

  1. Home
  2. Formel-Pro (BayWa AG)

Formel-Pro (BayWa)

CMS Migration and System Integration for Building Materials Brand

  • Project Successes
  • About the Client

About Formel-Pro

BayWa AG is an internationally operating group with headquarters in Munich. BayWa and dotSource have been working together for many years to implement pioneering digital solutions that fit perfectly. The BayWa Building Materials business unit, for example, is one of the industry's leading companies in Germany. Formel-Pro is a brand belonging to BayWa AG, whose product range includes construction chemicals, construction technology products, insulation materials as well as gardening and landscaping products.

Logo BayWa AG

Project Successes

Standardised Content Management System across the Entire Group

An expanded CMS channel that is capable of content commerce was created for Formel-Pro. To achieve this, the previous content management system (CMS) TYPO3 was replaced with Bloomreach Experience Manager (brXM). dotSource had already migrated the CMS to Bloomreach for BayWa's own brand Südpellets. As a result, brXM is now used as the CMS across the entire group. This creates synergies and saves time and effort thanks to central content maintenance. In the future, it will also be possible for Formel-Pro to merge content and commerce, i.e. to combine informative content with a seamless shopping experience.

Connection to a Modern PIM System

In the previous CMS, the manual maintenance of product data took a lot of time and was prone to errors. To improve this, an existing interface between the product information management (PIM) system and the e-commerce system (SAP Commerce) was extended to enable connection to brXM.

Thanks to this integration, all systems involved can benefit from the same database in real time.

Synergy Effects for Content and Commerce

As part of the migration and integration process, new features were implemented as well. Videos are now automatically integrated from the PIM system into product detail pages; the download centre is also automatically filled via the PIM system. However, the implementation of the CMS did not mark the end of the collaboration between Formel-Pro and dotSource: A quantity calculator will be the next feature to be implemented. In addition, the developed interface can be reused to connect further CMS channels. Every other building materials and agricultural brand belonging to BayWa can use it in the future so that their product detail pages can also be automatically generated.

CLIENT

BayWa AG

INDUSTRY

Building Materials

TECHNOLOGY

Bloomreach Experience Manager (brXM), SAP Commerce

FOCUS

Consulting, Java Development, IT Consulting, PIM Consulting

What Our Clients Say

The new Formel-Pro website is consistently geared to the needs of professional customers – contractors in the building materials industry. It is supported by a modern design and a variety of helpful features and services. This way, we deliver a vastly improved user experience with many multimedia offerings, useful tools and a lot of information about the Formel-Pro brand.

Florian Stein, Head of Own Brands, BayWa AG
You Too Can Benefit from Holistic Consulting for Your Content and Product Data Management
  • Consistent digital strategy with the right CMS
  • Optimal integration into your system landscape
  • Integration solutions and interface management ensure smooth processes
  • Consistent databases in your CMS and shop system
  • Reliable product data supply through a modern PIM system
  • Customer delight through content commerce

Other Projects We Have Already Implemented for BayWa AG

BayWa Cloud Services Success Story

Data Security and System Architecture Development with plusserver

Data Security and System Architecture with plusserver

BayWa E-Commerce Plattform

A Uniform E-Commerce Landscape for BayWa AG

E-Commerce Landscape for BayWa AG

BayWa BIOS - interne Bestellplattform

BayWa BIOS – The Internal E-Procurement Platform

Internal E-Procurement Platform

BayWa Marketing Cloud

BayWa and SAP Marketing Cloud

BayWa and SAP Marketing Cloud

Suedpellets

CMS Migration for Südpellets

CMS Migration for Südpellets

Want to learn more? I'm looking forward to hearing from you!

Christian Onnasch

Account Executive

Digital Business

+49 3641 797 9027

c.onnasch@dotSource.de

  1. Formel-Pro (BayWa)
  2. About Formel-Pro
  3. Project Successes
  4. Contact
bevh Business Partner greybevh Business Partner color
commercetools Partner Logo greycommercetools Partner Logo color
Crownpeak LogoCrownpeak Logo dotSource
Google PartnerGoogle Partner
IBM Business Partner Logo greyIBM Business Partner Logo
K5 Liga Logo greyK5 Liga Logo color
Magento Logo greyMagento Logo color
Salesforce LogoSalesforce Logo
SAP Hybris grey LogoSAP Hybris blue Logo
shopware Logo greyShopware Logo
Adobe Gold Partner Logo whiteAdobe Gold Partner Logo color
Stibo Systems Logo greyStibo Systems Logo
Typo 3 Logo greyTypo 3 Logo
Akeneo LogoAkeneo Logo
Magnolia LogoMagnolia Logo
Intershop Logo greyIntershop Logo color
SAP Logo
Coveo LogoCoveo Logo
Mulesoft LogoMulesoft Logo
ContentfulContentful
Bloomreach LogoBloomreach Logo
Frontastic LogoFrontastic Logo
Celum LogoCelum Logo
Tessa LogoTessa Logo
Emarsys LogoEmarsys Logo
Zoom LogoZoom Logo
Microsoft Teams LogoMicrosoft Teams Logo
Vigience LogoVigience Logo
Banner klimaneutrale Website

More from dotSource

  • Partners
  • Digital Business School
  • Labs
  • Handelskraft

Locations

Head Office Jena

Goethestraße 1

07743 Jena, Germany

T +49 3641 797 9000

F +49 3641 797 9099

office-jena(at)dotsource.com

Office Berlin

Hardenbergstraße 9

10623 Berlin, Germany

T +49 30 220 122 360

office-berlin(at)dotsource.com

Office Leipzig

Hainstraße 1-3

04109 Leipzig, Germany

T +49 3641 9919 1000

office-leipzig(at)dotsource.com

Office Dresden

Bergstraße 19

01069 Dresden, Germany

T +49 351 7999 9000

office-dresden(at)dotsource.com

Office Stuttgart

Feuerseeplatz 14

70176Stuttgart, Germany

T +49 711 252769 50

office-stuttgart(at)dotsource.com

Office Rijeka

Ulica Radmile Matejčić 10 StepRi

51000 Rijeka, Croatia

T +385 51 898151

info(at)dotsource.hr

CONTACT FORM

More links

  • Contact
  • Privacy Policy
  • Imprint
  • Terms and Conditions

Follow Us

  • Subscribe to our YouTube Channel
  • Follow us on Twitter
  • Follow us on Instagram
  • Follow us on Xing
  • Follow us on LinkedIn
  • Follow us on TikTok

© 2023 dotSource SE - Digital Success right from the start

Contactto Top