Many industrial companies have been well connected and crisis-proof for decades. However, they often find it difficult to take the step towards e-business although the turnover volume in B2B e-commerce is remarkable at 1.3 trillion euros. These figures clearly suggest that entering the e-commerce segment should no longer be postponed.
Companies such as our clients TROX, Röchling and Krones have already recognised the potential of digitisation in industry. They prove that being steeped in tradition does not mean being digitally underdeveloped at the same time and are already operating quite successfully in e-commerce. They understand digitisation for what it is: more than just the existence of an online shop.
Whether it is configurators that facilitate the process of purchasing complex products or data-driven business for data-driven decisions: industrial companies that are successful in e-commerce transfer processes and consulting services that ensure customer focus and excellent service from analogue to digital.
An online shop for highly complex and configurable products? The systems behind it connected so efficiently that customers’ wishes can flow directly into production without long lead times and manual interventions? And all of this thanks to a distributed system architecture without a monolithic construct whose continued existence depends on the expertise of a huge IT team? Our client TROX, a global market leader in the air conditioning and ventilation industry, shows what successful B2B digitalisation can look like.
Innovative E-Commerce Platforms for Maximum Individuality
Employees, sales partners and customers in the B2B sector also attach increasing importance to a high-performance and user-friendly online shop with which they can interact in an uncomplicated manner and order complex, personalised products 24/7. At the same time, it is important to ensure a high level of performance even though images may be very specific and granular.
High-Quality Product Data Strengthens Your Brand
For 90 per cent of industrial companies, product information management (PIM) is a top priority. With good reason: a PIM system helps you to manage and enrich product data in one single system so that high-quality data can be distributed across different channels or sent to business partners at any time.
The PIM experts at dotSource support you in selecting and implementing a PIM system, but also with regard to data onboarding and ensuring adequate data quality.
Interconnection of Sales & Service
Only if internal processes and systems are efficiently connected to each other, holistic and thus promising customer relationship management is possible. Close collaboration between service and sales employees as well as direct access to all customer and machine information are the key to faster service, satisfied customers and thus higher sales.
Process Optimisation Through Data-Driven Decisions
Industrial companies generate vast amounts of data every day – from production runtimes to error messages. With the help of a suitable tool, this data can be evaluated and graphically presented in a dashboard. This allows both service staff and customers to quickly access data and makes it easier for them to draw the right conclusions.
IoT and Industry 4.0
The Internet of Things (IoT) offers an enormous opportunity for industrial companies to operate more efficiently and intelligently – not only by improving product quality and internal processes, but also by optimising customer services and helping companies to stand out from the competition. Possible ways of achieving this include the automation of production facilities, the improvement of production processes and predictive maintenance (maintenance before a machine breaks down).
Configurators Meet Individual Requirements
Based on their individual requirements, an online configurator enables customers to choose the right product from a wide range of possible product variants intuitively, easily and quickly and to order it directly. This is particularly useful for manufacturers that sell highly complex products. Detailed analogue consulting services that users are used to in B2B do not become obsolete as a result. They only take place more precisely, further-reaching and significantly faster via digital configurators.