Selecting Customer Relationship Management Software – Facts & Figures
of companies consider efficient data management to be a prerequisite for successfully addressing customers.
of consumers make their purchasing decision based on the quality of customer service.
of CRM system users state that ease of use is more important to them than the range of features.

Selecting Customer Relationship Management Software: Topic Overview
360-DEGREE VIEW ENSURES CUSTOMER FOCUS
With the increasing number of touchpoints, the amount of customer data is also growing. Only those who know how to use this data effectively can tailor their offers and consulting services precisely to their customers' needs.
CRM SYSTEM AS THE CENTRE OF CUSTOMER DATA
Whether it is marketing, sales or service: we show you how all departments of your company can benefit from the versatile features and capabilities of a CRM system.
MULTI-CLOUD SOLUTIONS TO MEET MULTIPLE CUSTOMER NEEDS
Even in the field of CRM, »software as a service« is the future. Multi-cloud solutions make a CRM system flexibly scalable and expandable while ensuring smooth processes.
- How do companies benefit from consistent customer data and strengthened customer relationships?
- How do you find the CRM system that best suits your company?
- What challenges do you face when implementing a CRM system?
- How should you proceed when evaluating a CRM system?
- Which mindset and organisational structures make CRM activities successful?
- How do the leading CRM providers differ in terms of performance, range of features and cost model?
- How important is artificial intelligence for customer relationship management?

Do you want to learn more? I'm looking forward to hearing from you!

dotSource E-Commerce Software Vendor Matrix
Find out more about the meaning and interpretation of the dotSource vendor matrix.

Selecting E-Commerce Software: Topic Overview
E-Commerce Is Digital Business
Whether migration or new implementation: An online shop project has an impact on a company's entire system landscape. That is why an e-commerce strategy is always closely interwoven with the overall digitalisation strategy. We explain what to look out for.
Omnichannel Commerce with a Bright Future
We take a look at why brick-and-mortar retail, online shops and platform commerce are no longer separate, making it necessary to bring them together from a technological perspective.
From Medium-Sized Companies to Large Enterprises
The market for e-commerce software is huge. We evaluate which system is the right one for which company, serving the needs of both medium-sized businesses and globally operating enterprises with an eye to the future.
- What do you need to pay attention to when selecting an e-commerce system?
- How are all the different providers positioned in the market?
- What is the difference between greenfield and brownfield development?
- How do the leading e-commerce systems differ in terms of scalability, performance and integration?
- Why are e-commerce strategy and digital strategy inextricably linked and how can they be geared towards the future?

Do you want to learn more? I'm looking forward to hearing from you!

Topic Overview: B2B E-Commerce
- Digitalisation in the B2B sphere
- German B2B market and B2B commerce . 06
- Boosting e-commerce - driving B2B growth
Download now!
WHAT DOES AN ONLINE SHOP IN B2B HAVE TO OFFER?
- Simplification of standard orders
- M-commerce, an active player
- The acquisition and retention of customers made easier through marketing technologies
- Centralising and displaying information better
- Displaying complex products
- User experience as a competitive advantage
- Automating process
- Faster internationalisation
E-Commerce in B2B is Still Uncharted Territory. However, There is a Large Potential for Retailers and Manufacturers
- A B2B online shop allows you to address B and C clients. Your sales team can focus on especially lucrative customers.
- An online shop offers more service and information. Products can be bought day and night and also directly from the location with the help of mobile commerce.
- A B2B online shop can facilitate the first steps into the international market
Considering that every B2B customer is also a B2C customer in their private lives, who might even prefer to buy from Amazon and co, e-commerce should be be a given.
In the complex B2B sector, this extensive process of transformation does not happen overnight. Prepared companies which have built up e-commerce competencies will profit.
The Most Important Key Figures in B2B E-Commerce at a Glance
- Our »B2B E-Commerce« cheat sheet shows you the most important facts and figures relating to the B2B market. How has the market developed? Is there untapped potential? The cheat sheet provides a clear overview and helps you make sound decisions.
Do you want to learn more? I'm looking forward to hearing from you!

KPIs in Digital Business – Facts & Figures
key figures, on average, are actually considered to make up a company's key performance indicators (KPIs) – according to the business consultancy firm PricewaterhouseCoopers.
of innovative companies consider data to be growing faster than their capabilities to deal with it.
perspectives on strategic objectives are brought together by the Balanced Scorecard framework.

KPIs in Digital Business: Topic Overview
KPIs for Your Company: Individually Defined and Targeted
Every company is unique – depending on the industry and depending on whether it is B2B or B2C, success can be defined completely differently. What they all have in common, however, is that it must be possible to measure the degree to which objectives have been achieved. The right KPI strategy is essential in this regard.
E-Commerce KPIs Neatly Explained
In this white paper, we present 14 of the most important e-commerce KPIs and elaborate on how they are compiled and evaluated. We also provide a useful overview of these KPIs in the form of a cheat sheet – an excellent basis for your KPI strategy.
KPIs for E-Commerce and Beyond
Our experts explain how not only e-commerce, but also related areas of digital business can benefit from the right KPIs. They show that product information management (PIM), user experience design (UXD) and many other disciplines contribute to e-commerce success as well.
- What are KPIs and why are they so important for measuring performance?
- Which relevant e-commerce KPIs do you need to know?
- How can you optimise performance measurement with KPIs?
- How can you find the right KPI framework for your company?
- How do other companies benefit from KPIs and key figures in e-commerce?
- What is the difference between KPIs and key figures?
- How can data-driven business contribute to business success?
- What role do KPIs play for disciplines such as PIM, UXD, agile coaching and platform integration?
Download the white paper for free now

Do you want to learn more? I'm looking forward to hearing from you!

Artificial Intelligence – Facts & Figures
of digital marketers worldwide are already using AI to optimise existing content.
was the year when Alan Turing laid the foundation for AI with his Turing machine.
months passed before OpenAI's ChatGPT reached 100 million monthly active users – a clear sign of the AI revolution.

Artificial Intelligence: Topic Overview
Generative AI
Texts, images, videos: AI makes it possible to automate repetitive tasks in content creation, giving you more time and freedom to work on high-quality content.
Data Management
Data is the foundation and fuel for AI. Companies that want to harness the full potential of new technologies benefit from properly organised data. AI helps them navigate the data landscape.
Overview of Relevant Providers
The AI market is booming and start-ups as well as innovative projects are emerging everywhere. At the same time, the major providers are consolidating their positions. Find out which tools to keep an eye on.
Artificial Intelligence in E-Commerce: This White Paper Provides Answers to the Following Questions
- What can AI be used for in e-commerce?
- How can you benefit from using generative AI?
- How does AI make content and data management easier?
- How can AI speed up your workflows in digital business?
- What are the benefits of using AI in e-commerce and retail?
- How important is a solid data foundation when using AI?
- How can AI support you in personalisation?
- Why is it worth using AI as part of a digital experience platform (DXP)?
- How can AI help find the right employees?

Do you want to learn more? I'm looking forward to hearing from you!

Remote Business: Online Is the New Offline
Doing everything digitally has become the absolute norm. Even though the months of crisis in spring 2020 – Corona is the keyword here – changed many things, they only accelerated the development in some industries: flexible working time models, working from home, video conferencing, chat communication.
Nevertheless, many employers and employees are asking themselves more than ever how the digitalisation of the working world can succeed and how to not only overcome a crisis in the short term, but remain competitive in the long term.
The white paper at hand addresses this issue. It shows how companies can find groundbreaking solutions in the fields of communication, collaboration, event management and training – realistically thanks to best practice insights and concrete tips as well as detailed portraits of the most important providers of relevant software solutions and apps. The white paper also provides advice on change management and mentality. After all, if digital collaboration is to succeed, the mindset of everyone involved is as least as important as the technical capabilities of tools.
Remote Business: Topic Overview
- Digital Collaboration
- Remote Work and New Work
- 5 Tips for Remote Work
- Best Practices for Remote Work
- Remote Workshops
- Remote Warm-Ups
- Remote Decision-Making
- Digital Events
- Digital Event Management and Hosting
- Best Practices for Online Events
- Online Client Conference: #HK20STR
- Virtual Trade Fair: DiMarEx 2019
- Digital Annual General Meeting: Bayer AG 2020
- Online Is the New Offline
- An Overview of the Advantages of Online Events
- 10 Tips for a Successful Online Event
- Digital Education
- E-Learning: Goodbye Passive Learning, Hello Interactive Learning
- Best Practices for E-Learning
- Digital Business School – Learning to Shape Transformation
- Code Camp – Digital Private Lessons in Coding
- An Overview of Providers and Tools
- Zoom
- WebEx
- GoTo
- Adobe Connect
- Skype
- Microsoft Teams
- expo-IP
- RED Medical
- Microsoft Whiteboard
- Miro
- Mural
- Jitsi
- 8x8
- Slack
- Signal
- Threema
- Telegram
- Conclusion
Do you want to learn more? I'm looking forward to hearing from you!

Digital Experience Universe 2023: Better Decisions with the dotSource Vendor Matrices
Digital Experience Universe: Many Paths – One Poster
There are many paths leading to the digital horizon. Whether it is product information management, business intelligence or content management systems: the range of providers and solutions is extremely extensive. Besides concise key facts, our »Digital Experience Universe« poster provides you with three vendor matrices for better decision-making in e-business. Click here to download the poster for free!
Simple and Clear: All Facts at a Glance
From user experience to cloud computing, from customer relationship management to marketing automation: our »Digital Experience Universe« poster combines knowledge covering all important aspects of e-commerce. Benefit from carefully compiled information that is backed up with figures. Do you have any questions as to how you can embark on your journey to the digital horizon? Our experts are happy to hear from you!
Find Out More about the Three dotSource Vendor Matrices in Our Publications
Curious? We have put together a comprehensive selection of our free publications for you. Have fun reading!
Other Interesting Publications
- The Ultimate List of Marketing Automation Statistics 2023 – Findstack – accessed on 11/11/2022, bit.ly/3ZL7c4U
- State of the Connected Customer – Salesforce – accessed on 11/11/2022, sforce.co/3zDx202
- Whitepaper »Marketing-Automation-Systeme auswählen« – dotSource – accessed on 11/11/2022, bit.ly/3menvte
- Whitepaper »Business-Intelligence-Software« – dotSource – accessed on 11/11/2022, bit.ly/3o4hYWR
- 45 Amazing Business Intelligence Statistics for 2023 – Techjury – accessed on 11/11/2022, bit.ly/3KCimVb
- How to Improve Your Data Quality – Gartner – accessed on 11/11/2022, gtnr.it/3zzvog0
- Big Data – Bain & Company – accessed on 11/11/2022, bit.ly/3ocqOlf
- HDE Online-Monitor-2022 – HDE – accessed on 11/11/2022, bit.ly/2I8az2n
- 155 Essential eCommerce Statistics 2023 – ThriveMyWay – accessed on 19/12/2022, bit.ly/416dJs8
- 155 Essential eCommerce Statistics 2023 – ThriveMyWay – accessed on 19/12/2022, bit.ly/416dJs8
- Whitepaper »PIM- und DAM-Software auswählen« – dotSource – accessed on 11/11/2022, bit.ly/3ZOuTtb
- Product Information Management (PIM) Statistics That Matter Right Now – Plytix – accessed on 11/11/2022, bit.ly/3Uggwg1
- Product Information Management (PIM) Statistics That Matter Right Now – Plytix – accessed on 11/11/2022, bit.ly/3Uggwg1
- Product Information Management (PIM) Statistics That Matter Right Now – Plytix – accessed on 11/11/2022, bit.ly/3Uggwg1
- Das Barrierefreiheitsstärkungsgesetz (BFSG) – Bundesfachstelle Barrierefreiheit – accessed on 11/11/2022, bit.ly/3zUBjMP
- Bedarfe ermitteln, Teilhabe gestalten – BEI_NRW – accessed on 11/11/2022, bit.ly/3MJclrk
- Trendbuch 2023 – dotSource – accessed on 19/12/2022, bit.ly/411dpvf
- Whitepaper »Content-Management-Systeme auswählen« – dotSource – accessed on 11/11/2022, bit.ly/43mg9Vw
- Whitepaper »Content-Commerce« – dotSource – accessed on 11/11/2022, bit.ly/3GlHdKs
- Content-Commerce – Handelskraft – accessed on 11/11/2022, bit.ly/3KySlpT
- Whitepaper »Content-Commerce« – dotSource – accessed on 11/11/2022, bit.ly/3GlHdKs
- 10 CRM Statistics Every Small Business Should Know – Fit Small Business – accessed on 11/11/2022, bit.ly/43bq289
- Kundenbeziehung mit CRM – Deloitte – accessed on 11/11/2022, bit.ly/3MhXUKN
- 10 CRM Statistics Every Small Business Should Know – Fit Small Business – accessed on 11/11/2022, bit.ly/43bq289
- SDGs – Umweltdialog – accessed on 11/11/2022, bit.ly/3UcTh6q
- Das grüne Herz der Cloud – Accenture – accessed on 11/11/2022, accntu.re/3nVrRG4
- Green Hosting – Keyweb – accessed on 12/04/2023, bit.ly/3zWmEki
- Digital Transformation Index 2020 – Dell Technologies – accessed on 13/10/2022, bit.ly/416pm29
- 10 Untold Advantages of Digitalization That You Should Know – The ECM Consultant – accessed on 11/11/2022, bit.ly/3nSeoz6
- Digital Transformation Index 2020 – Dell Technologies – accessed on 13/10/2022, bit.ly/416pm29
Do you want to learn more? I'm looking forward to hearing from you!

Become an Expert Yourself! This White Paper Provides Answers to the Following Questions:
- Why do you need an MDM system?
- How do you select the right MDM tool?
- How do you integrate an MDM solution into your existing system landscape?
- Which types of MDM systems are suitable for which companies?
- How do MDM solutions differ from product information management and digital asset management software?
- How do you establish a »single source of truth« and what benefits does it bring?
- How do the leading MDM providers differ in terms of data domains, range of features and cost model?
Download the white paper for free now

MDM Software – Facts & Figures
of German-speaking experts and managers consider MDM to be a key factor contributing to business success.
-degree view of all types of business data – from customer details and media assets to product information? All you need is a sophisticated MDM system!
of consumers pay less attention to the price in online shops if product information is presented in an appealing and up-to-date manner.

MDM Software: Topic Overview
Unlocking the Potential of Business Data
We show you how to intelligently manage all relevant data domains and benefit from new analytical capabilities in the long run. Moreover, we describe what role an enterprise resource planning tool plays in a modern system landscape featuring an MDM solution.
Making Processes More Efficient
MDM systems have been proven to reduce return rates, boost data-driven awareness in corporate cultures and ensure the necessary level of data security. We explain how this works and take an in-depth look at the most important software providers.
Comparing and Evaluating Providers
We share tips on how to implement a modern MDM strategy and outline the evaluation criteria you should bear in mind when selecting an MDM system. We carefully compare a wide range of software providers and present the results in the dotSource vendor matrix.
Do you want to learn more? I'm looking forward to hearing from you!

Cutting-Edge Digital Solutions for the Energy Industry
Cutting-edge digital solutions are key to success, especially in the energy industry – a market characterised by rapid development. Whether in B2B or B2C – target audiences have high expectations in terms of service level, informative content and personalised approaches.
As an experienced, agnostic digital agency, we support numerous players in the energy industry in selecting and implementing suitable strategies and tools to drive digital transformation forward.
Find out in our white paper how your energy company can
- sell complex energy products via a digital platform
- manage content efficiently and distribute it optimally
- store sales and customer data centrally
- create a brand message for the perfect brand image
- set up a cloud architecture to establish a reliable IT landscape
Digital Transformation of the Energy Industry: The Success Stories in Detail
Want to learn more? I'm looking forward to hearing from you!

Award-Winning Trend Book: Accolades for Design and Content
Last year, the Handelskraft Trend Book was recognised with several awards: the German Marketing Award 2023 in the »Graphic Design (Brochure)« category and the DEUTSCHER AGENTURPREIS (German Agency Award) in the »B2B Content Marketing« category.
5 Digital Trends Discussed in the Handelskraft Trend Book 2024
The pace at which disruptions are changing the economy and society continues to increase. The associated digital trends provide companies with new opportunities to keep pace with this rapid transformation and boost their success. The Handelskraft Trend Book 2024 »Digital Metamorphosis« helps you understand business trends and leverage them to drive innovation forward.
Trend #1: AI Expertise Meets New Work
The use of artificial intelligence (AI) can lower process costs by up to
and increase conversion rates by up to
on top.
Building up AI expertise and benefitting twice
Companies that adopt modern working methods to establish the mindset required to acquire new skills benefit in two ways. With empathetic leadership, an open feedback culture and adapted job roles, they can increase employee satisfaction and the willingness to embrace the opportunities offered by new disruptive technology.
To accompany the shift in skills responsibly, companies should:
- analyse what skills are needed.
- specify job roles in the context of AI.
- create an AI expertise profile for each job role.
- identify training measures.

Trend #2: Measurable Business Goals
Companies that do not know where they stand cannot decide on their future direction.
Those who want to harness disruptive technology for their business growth first need a detailed concept for its implementation. Methods such as the use of objectives and key results (OKRs) help define a shared vision and make the progress towards achieving goals transparent. As part of this method, it makes sense to redefine goals for each trimester. This allows companies to respond to new requirements more flexibly and encourages employees to make their own contribution to the shared vision.
Tips for a successful start to using OKRs:
- Objectives must be formulated as specifically and precisely as possible and are ideally a source of inspiration.
- Key results should be as realistic, time-bound and measurable as possible.
- OKRs must be reviewed regularly and adjusted if necessary.
of companies are convinced that OKRs have a positive impact on their organisation.

Trend #3: Secure Agile Development
Software testing accounts for around
of the total development effort, making it a key starting point for improvements.
Testing at an early stage ensures resilience.
Agile coding methods such as the DevOps approach make it possible for companies to respond to changing customer requirements as quickly as possible and benefit from technological innovations. However, the need to create code at an ever-increasing pace makes the whole process more prone to errors.
The more advanced DevSecOps approach integrates security measures from the end of the development cycle into all phases, thereby intensifying collaboration between development (Dev), security (Sec) and operational (Ops) teams.
Closely linking development, security and operational processes:
- helps detect security vulnerabilities early on.
- makes it easier to comply with security standards.
- lowers development costs.
- shortens time to market.
- improves code quality.

Trend #4: Personalisation
Seamless, consistent and personalised target group approach
The more companies know about the target audience for their products and services, the better they can respond to changing expectations and set themselves apart from the competition. With the help of analytics tools, companies can better understand their customers' online behaviour and implement tailored measures such as personalised landing pages, banners and product recommendations. Only brands that communicate seamlessly and consistently with their customers across all relevant channels will be remembered positively.
Companies that address their target audience individually benefit from:
- a 70% increase in brand loyalty.
- doubled conversion rates.
- up to 40% larger orders.
of consumers expect personalised content.
are frustrated when it is missing.

Trend #5: Technology Meets User Experience
over a three-year period.
Combining digital disciplines and succeeding in e-business
E-commerce is far more than a functioning online shop. The increasing frequency of disruptions offers companies new opportunities to optimise digital experiences. However, this also makes it more challenging to effectively connect different solutions using a modular architecture. A dedicated digital experience platform (DXP) makes it possible to bring together existing tools and solutions and tailor all digital touchpoints contextually and according to individual needs.
A DXP offers companies the following benefits:
- Efficient data analytics
- Improved customer experience
- Higher conversion rates
- Enhanced brand image
Do you want to learn more? I'm looking forward to hearing from you!

Customer Data Platforms – Facts & Figures
times higher growth in customer satisfaction can be achieved annually with a CDP.
of companies using a CDP report being better equipped to engage with customers consistently across multiple channels.
increase in CDP budgets is planned by about half of all C-level executives surveyed in the coming years.
Customer Data Platforms: Topic Overview
What Does a CDP Do?
A modern CDP consolidates insights from various data sources to reach your target audience more efficiently. Discover how this technology can help you better connect customer touchpoints while providing effective support for both marketing and sales.
How a CDP Works – Clearly Explained
From data collection and segmentation to activation – gain a comprehensive overview of a CDP's core functionalities and learn how this technology improves customer experiences.
Key Criteria for Selecting a CDP
A CDP needs to meet a wide range of requirements. So how do you choose the right solution? Our in-depth comparison of leading software providers in the DACH region helps you make an informed decision.

Become an Expert on CDPs! This White Paper Provides Answers to the Following Questions:
- What are CDPs and what can they do?
- What are the core functionalities of a CDP?
- What differentiates a CDP from systems for customer engagement, business intelligence (BI) or customer relationship management?
- What opportunities and challenges come with the implementation of a CDP?
- What effect do data readiness and a company's mindset have when it comes to the implementation of a CDP?
- What criteria should be used to select a CDP provider?
- What are the strengths and weaknesses of the most important systems?

More on The Topic of CDPs
Do you want to learn more? I'm looking forward to hearing from you!

5 Strategies from the 2025 Trend Book for Greater Resilience and Lasting Innovative Spirit
In challenging times, it is innovative measures that allow businesses to endure – and remain successful even after a crisis. By making smart investments in modern strategies, efficient technologies and strong customer relationships, you can secure your resilience in 2025.
Strategy #1: Evaluate New Business Models
An annual growth rate of
is forecast for social commerce between 2024 and 2029.
Specific retail models as a response to changing consumer demands
Societal shifts and innovative solutions are transforming consumer expectations. People are turning to their communities for product recommendations, buying second-hand clothing and opting to rent rather than own items. By expanding your business with new retail models, you can boost your revenue and ensure your long-term competitiveness.
With the right business model, you can:
- retain existing customers.
- unlock new sources of revenue.
- build profitable partnerships.
- offset potential risks.

Strategy #2: Sharpen Your Target Audience Understanding
Understanding data to build stronger customer relationships
The better you understand what your target audience needs, where they search for information and how they prefer to be addressed, the more valuable your offerings become. This principle remains unchanged for businesses.
What is changing, however, are the tools available to analyse your customers' search and purchasing behaviour.
With solutions like a customer data platform and methods such as server-side tracking, you gain insights into:
- who your target audience is.
- what they are interested in.
- how they search.
- how they make purchases.
of customers take it for granted that companies know their individual needs and expectations.

Strategy #3: Expand Your Modern Customer Approaches
Invest in strategies that attract customers – and retain them
Customer communication knows no boundaries. Consumers of all ages navigate across a wide range of channels – both online and offline.
Especially in challenging times, it pays off to strengthen relationships with existing customers through retention marketing.
After all, it:
- is six to seven times more expensive to acuqire a new customer than it is to retain an existing one.
- can boost revenue by up to 95% if a 5% increase in customer retention is achieved.
- is a fact that loyal customers buy more frequently than new ones and give valuable feedback for further brand development.
Additional services such as loyalty programmes and product configurators, along with personal communication through storytelling and video campaigns, create emotional connections with your brand, resulting in customers who stay loyal – even in times of crisis.

Strategy #4: Implement Intelligent Solutions
Untapped potential for product, price, placement and promotion
Intelligent solutions unlock growth potential – for businesses, industries, regions and nations. At the same time, artificial intelligence (AI) intensifies competitive pressure and raises expectations among a wide range of stakeholders.
That is why it is essential to consider early on which solutions put you in a position to meet these demands in the long term.
AI opens up new opportunities to:
- personalise your products to suit customer needs.
- tailor pricing to match customer expectations.
- improve service and relieve the burden on your teams.
- deliver marketing activities with greater precision.
Compelling figures that call for action
of consumers expect personalised content.
of judges in leadership positions expect the use of AI tools to susbtantiallly change the justice system in the long term.

Strategy #5: Rethink Your System Architecture
Investments with positive revenue prospects
Uncertain times call for businesses to be mindful of spending. But that does not mean that you have to abandon planned investments altogether – quite the opposite. The right tools can often lead to long-term cost savings.
By accelerating workflows with targeted tools and minimising security risks through modern solutions, you can improve both efficiency and resilience.
Clarity on what is already in place
Take stock of unused solutions and licences and ensure that your teams use existing tools effectively. This creates additional capacity for essential new investments.
Nearly
of European companies do not fully utilise their investments in enterprise software.

An Overview of All Trend Books
Do you want to learn more? I'm looking forward to hearing from you!

Navigating the German Market: Facts & Figures
euros is the projected average e-commerce revenue per user in Germany by 2025.
of Germany's population is expected to make online purchases in 2025.
billion US dollars is the projected size of the German e-commerce market by 2029.
Navigating the German Market: Topic Overview
Strategic Reasons Behind Market Entry
With its strong economy, digital openness and robust market framework, Germany offers Nordic companies a compelling opportunity to gain a foothold in central Europe.
Local Insights for Smarter Growth
Success in Germany requires more than just outstanding products – understanding legal frameworks, cultural nuances and customer behaviour is key to a solid competitive standing.
Digital Tactics That Deliver Real Impact
Tailored strategies – from customer journey mapping to marketplace positioning – enable Nordic companies to engage German audiences effectively.

Expand Your Expertise Regarding the German Market! This White Paper Provides Answers to the Following Questions:
- What makes Germany a promising market, especially for Nordic companies?
- Who are the key players shaping the German e-commerce landscape?
- How do cultural differences impact communication and branding?
- What legal pitfalls should businesses look out for in Germany?
- How can brands ensure that their customer journey resonates locally?
- What role do online marketplaces play in a successful entry strategy?
- How can a digital agency support expansion into the German market?

Want to learn more? I'm looking forward to hearing from you!

Entry Into Mobile Commerce - Not If, But How!
Whether selling channel, source of information or instrument of payment – it is not possible to imagine shopping without smartphone. A mobile strategy should be responsive to these various scenarios and support innovative shopping experiences.
The enormous take-off of mobile services presents new challenges for pure e-commerce players, such as stationary traders: Do I need an app, a mobile site or a hybrid variant? What demands do the screen sizes of mobile end devices make on web design and performance? How do customers’ requirements for shop usability and checkout processes change?
In the white paper »Success in mobile commerce« the basics of mobile web design and usability will be presented. Even the differences between apps and mobile wed design, as well as their mixed forms, will be discussed. Tips for performance and optimisation of forms follow a foray into responsive web design.
Do you want to learn more? I'm looking forward to hearing from you!

Selecting Content Management Systems – Facts & Figures
of high performers among B2C companies are currently investing in modern content management systems.
billion US dollars is forecast to be the global
CMS market size by 2025.
of all websites created with a CMS use WordPress.

Selecting Content Management Systems: Topic Overview
CONTENT MEETS (E-)COMMERCE
It is becoming increasingly important to distribute high-quality content to the right target audience on all channels. A CMS helps companies place their offers prominently with modern storytelling and service content.
AUTHOR EXPERIENCE DETERMINES CUSTOMER EXPERIENCE
The user experience of those who work with a CMS and put a company's content strategy into practice on a daily basis is crucial for the output of high-quality web content – and thus for the customer experience.
Selecting a CMS the Right Way
We give you tips on your modern content strategy and explain the evaluation criteria that you should definitely take into account when selecting a new CMS. We also compare the most important providers in detail.
- Why do you need a content management system?
- How do you select the right CMS solution?
- What do »best of suite« and »best of breed« mean when it comes to setting up a modern digital platform?
- Which types of content management systems are suitable for
which companies? - What is the difference between community and enterprise systems?
- What is the »composability« trend all about?
- What are the advantages of a headless CMS?
- How do the leading CMS providers differ in terms of author experience, range of features and cost model?
Download the white paper for free now

Do you want to learn more? I'm looking forward to hearing from you!


PIM and DAM Software: Topic Overview
EFFICIENT DATA MANAGEMENT
With the help of PIM and DAM systems, companies can create a »single source of truth« and thus make all relevant data centrally available.
BENEFITS OF PIM AND DAM SYSTEMS
Those who quickly find and process the right data not only ensure customer satisfaction, but also reduce their internal, manual efforts.
PORTRAYAL AND EVALUATION OF PROVIDERS
We show you which provider is suitable for which target audience and what distinguishes the individual solutions in terms of data model, integration, functionality and hosting model.
PIM and DAM Software – Facts & Figures
of companies that have implemented a PIM system consider the increase in efficiency to be the biggest benefit.
of decision-makers see the time-saving factor as the most important reason for implementing a new PIM system.
of companies that are satisfied with their product data management have implemented a PIM system. Only those that do not use a PIM system are dissatisfied.
- How can a modern PIM system help your business?
- Why are good DAM features or a stand-alone DAM system vital for your digital platform?
- What solutions are there and which one best suits your company's business processes?
- How has modern product information management developed?
- What pain points do most companies have to deal with and what benefits does a PIM system offer to solve these problems?
- How can you effectively harness the potential of product information and media data for your company?
- What do you need to bear in mind when selecting a system and the right implementation partner?
Download the white paper for free now

Do you want to learn more? I'm looking forward to hearing from you!

Topics Discussed in »Handelskraft 2022 – Digital Champions«
Trend #1: Marketing Mix of the Future
The Extended Marketing Mix Encompasses All Tools That Are Designed to Achieve Marketing Goals
How have the seven Ps of marketing changed under the influence of everywhere commerce, corporate influencers and fair pricing? And how can physical experience worlds that shape brands be transferred to the digital realm?
How Does Digitalisation Affect
- product?
- price?
- place?
- promotion?
- people?
- process?
- physical evidence?
It Is a Fact That
of B2B customers
primarily use digital channels for communication.
Before the pandemic, it was only 38%.

Trend #2: Becoming a Love Brand
What Method Do You Use to Build Brand Loyalty?
- Sonic branding
- Live stream shopping
- Voice commerce
- The print renaissance
Brand Loyalty Is No Longer a Question of Business Model
With the renaissance of print and audio branding, but also trends such as live stream shopping and voice commerce, companies are turning customers into loyal fans. Successful brands are brands that can be experienced – with all senses and without overwhelming users!
Good to Know:
of people over the age of 14
use audio streaming services.

Trend #3: Data Is Our Friend
On Average, Companies Grow By
per year when they rely on data-driven insights.
Successful Companies Take the Fear out of Data and Make It Part of Their Organisational Culture
Before companies can use new technologies and approaches to data analysis, they must lay a crucial foundation: a company-wide data culture. This promotes collaboration across teams and drives knowledge democratisation by eliminating gatekeepers.
Working Together in a Data-Driven Way Is What Leads to the Successful Use of Tools Such As
- data fabric
- natural language processing
- customer and data management platforms
- business intelligence

Trend #4: Hybrid Retail
Let Us Say Goodbye to Sentences Like
- »You can only get really good service in retail stores.«
- »Products are only sent to your home if you buy them online.«
- »Only geeks make contactless payments with their smartphone.«
The E in E-Commerce Is Becoming Redundant
All that used to be true, but not anymore. Customers are channel hoppers. Both the digitalisation of the stationary point of sale (POS) and the transfer of analogue services to online shops are simply expected by customers these days. However, there is more to successful hybrid retail than mobile payment in retail stores or digital shopping assistants online.
By the Way:
of B2B product sales
are generated through personalised services.

Trend #5: Sustainable Business Models
Sustainability Has Become a Purchasing Criterion for
of consumers worldwide.
Sustainability Is the Benchmark for Success in Digital Business
More than ever, companies are faced with the challenge of becoming digital climate champions with concrete measures for industry and trade in order to secure both long-term economic benefits and the loyalty of their customers.
There Are Numerous Way to Achieve This. We Take a Look at
- sustainable business models
- green IT
- sustainable UX
- behavioural design

Trend #6: IT Is a Business Matter
The Closer IT and Business Units Are Connected, the Better Companies Are Able to Respond to
unexpected crises in society as a whole, changing customer expectations or new internal requirements. Besides the provision of a modern IT infrastructure, this requires a mutual understanding of tech and business.
We Demystify Topics Such As
- cloud computing
- security by design
- containerisation
- GitOps
- service meshes
Did You Know That
jobs related to cloud computing
were advertised by German companies in the remote year 2020?

Do you want to learn more? I'm looking forward to hearing from you!

Topics Discussed in »Handelskraft 2023 – Digital Horizon«
Trend #1: Sustainable Digital Transformation
Did You Know That
of CEOs and top executives
consider sustainability to be just as relevant as digitalisation?
Companies need to become sustainable or they will disappear
In 2023, it is not digital transformation that drives business success, but sustainable digital transformation – not least because the United Nations' Sustainable Development Goals (in short: SDGs) also have a significant impact on corporate finance and the capital market as a result of the EU Taxonomy Regulation.
To achieve both the SDGs and one's own economic goals, a dual transformation is necessary. Twin transformers are among the market leaders of tomorrow!
Companies that embrace sustainable digital transformation contribute in particular to the following of the UN's 19 SDGs:
- Innovation and infrastructure
- Reduced inequalities
- Responsible consumption and production
- Decent work and economic growth
- Climate action
- Affordable and clean energy
- Partnerships to achieve the goals

Trend #2: The Cloud on the Digital Horizon
Cloud services and data-driven business go hand in hand
Cloud services not only provide more agility, but also ensure data transparency, which increases the productivity of business units, strengthens customer relationships and makes sustainability initiatives possible in the first place.
Data mesh is an approach that decentralises data expertise, making it easier to share insights from data on a company-wide basis and thus leading to smarter business decisions.
The implementation of a new architecture such as a data mesh
- reconciles the needs of those who generate data with the needs of those who consume it
- shifts the collection and maintenance of data to the departments where it is generated
- forms the basis for sustainable digital processes, products and services
Experts Predict:
will see cloud computing
lead the market for IT infrastructure.

Trend #3: Strategy & Operations
More Than
of companies
tie their own sustainability goals to the content of the SDGs: climate action, decent work and economic growth as well as industry, innovation and infrastructure.
Tips for a sustainable digital strategy update
Today, the question of twin transformation is at the heart of corporate strategy updates to define internal sustainability goals and ensure transparency as well as compliance.
The following also applies to sustainable digital transformers: only those who keep track of their performance succeed – and continue to do so. Outcomes from the analysis of the current situation can be linked to selected topics covered by the SDGs.
Small steps, big impact
Instead of launching random sustainability initiatives, we recommend that companies focus on topics that
- can be addressed within one financial year
- quickly lead to initial results
- have a big impact

Trend #4: E-Commerce 2.0
Megatrends redefine growth in e-commerce
E-commerce continues to grow and is becoming more multi-faceted in itself. However, the most important trends all equally build on the megatrends of
- sustainability
- responsibility
- participation
It is no longer just about purchasing products in a static online shop
E-commerce has long become e-commerce 2.0 – and thus a sea of possibilities. We take a look at
- twin transformation: sustainability meets digital transformation
- crisis-proof customer relationship management
- direct to consumer (D2C)
- inclusive design
- circular commerce and much more
By the Way:
of German consumers
rethink their purchasing behaviour and opt for sustainable products when retailers provide full transparency on the carbon footprint of products.

Trend #5: Technologies & Systems
Remarkable:
savings in IT maintenance costs
were achieved by the Danish Salling Group as a result of lower operating costs in general and the consolidation of its online shops into one platform.
Is there a one-size-fits-all solution or central platform?
New challenges call for new, multi-faceted solutions. Technical requirements are becoming more complex, customer expectations more demanding and the market more differentiated than ever. The online world is constantly evolving. The digital horizon shimmers in the most diverse facets. Successful companies use this wide variety to set themselves apart from the competition.
We carefully examine current tech and system trends such as
- composable commerce
- the MACH principle
- decentralisation via distributed ledger technologies (DLT) and peer-to-peer (P2P) networks
- design systems

Trend #6: Purpose & People
Only a strong team makes a strong brand
The market for qualified employees is extremely competitive. In spring 2022, almost half the companies in Germany saw the shortage of skilled labour as an obstacle to their business activities – and this percentage is rising.
But what tips the scales in favour of a company when it comes to skilled workers? We have observed the following: companies benefit from diverse perspectives and special skills if opportunities are created for colleagues to further develop themselves.
That is why this chapter covers topics such as
- empowered leadership
- flexible working models
- sustainable corporate culture
- diversity management and equal opportunities
It Is a Fact That
positions
could not be filled with qualified employees in spring 2022.

Do you want to learn more? I'm looking forward to hearing from you!

Digital Experience Platforms – Facts & Figures
of companies significantly increased customer retention by focusing their strategies on digital experiences.
of companies also reported a higher customer lifetime value as a result of implementing a DXP.
of users expect intelligent personalisation – a feature that digital experience platforms can deliver very effectively.
»dotSource Research«: Everything You Need to Know About Digital Experience Platforms
What is a DXP and how can your company benefit from implementing such a solution? In this »dotSource Research« video, our DXP expert Frank Andersen provides exciting insights. Watch it for free now.

Digital Experience Platforms: Topic Overview
Benefits of a DXP
In this white paper, we clearly outline the benefits of setting up a DXP when it comes to ensuring an outstanding experience for all users – both internal and external.
Differences Between the Approaches
Furthermore, we explain what is meant by »best of breed« and »best of suite« and highlight the strategic differences between these two approaches.
Enhanced Experiences Through AI and Design Systems
This white paper also shows why design systems are so relevant to achieving consistency and demonstrates how the use of artificial intelligence (AI) can help future-proof a DXP.
Become an Expert Yourself! This White Paper Provides Answers to the Following Questions:
- What is a modern DXP capable of?
- How can you transform your system landscape into a DXP that delivers optimised experiences?
- To what extent does a strategic focus on digital experiences strengthen customer retention, enhance brand visibility and boost sales?
- What challenges need to be overcome?
- What are design systems and what is meant by the atomic design methodology?
- What role does in-depth user research play in innovative DXP projects?
- Why does it take an experienced full-service digital agency to successfully implement these complex multi-channel projects?

Do you want to learn more? I'm looking forward to hearing from you!
