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We regularly publish white papers and trend books on innovations and software news in e-commerce, marketing, sales, service and many other topics.
Handelskraft Trend Book 2026 »High Noon«
Analysing Digital Trends and How They Apply to Day-to-Day Practice
»Selecting E-Commerce Software« White Paper
Successful in E-Commerce with the Right System: The Most Important Providers Compared
»Selecting Marketing Automation Systems« White Paper
Customer Loyalty Through Personalisation and Automation
»Navigating the German Market« White Paper
Mastering Market Entry in Germany
»Selecting Content Management Systems« White Paper
High-Quality Digital Content Is More Important Than Ever Before
»Selecting Customer Relationship Management Software« White Paper
Digital Customer Relationship Management: Achieving Success with the Right Tool
»Selecting PIM and DAM Software« White Paper
Product Information and Digital Asset Management Systems and Providers Compared
»Artificial Intelligence« White Paper
How to Benefit from Artificial Intelligence in E-Commerce
»KPIs in Digital Business« White Paper
KPIs and Key Figures for Your E-Commerce Success
»Selecting Customer Data Platforms« White Paper
Reaching Your Customers More Effectively with Consistent, Analysable and Segmented Data
»Selecting MDM Software« White Paper
Master Data Management Is Crucial to the Future of Business: The Most Important Systems Compared
»E-Commerce Potential in B2B« White Paper
Efficient B2B E-Commerce with the Right Strategies and Tools
»Digital Experience Platforms« White Paper
Creating Engaging User Journeys to Strengthen Customer Retention
»Digital Transformation of the Energy Industry« White Paper
How the Energy Industry Benefits from Digital Trends and Solutions
»Integration Solutions« White Paper
How to Orchestrate Your Software Solutions
»Migration in E-Business« White Paper
Improving Processes, Expanding Features: More Successful Thanks to System Migration
»A/B Testing« White Paper
Methods and Tools for Personalisation and Conversion Rate Optimisation
»Digital Transformation« White Paper
People, Processes and Technology: The Perfect Mix for a Digital Future
»Success in Mobile Commerce« White Paper
How to Get Started in Mobile Commerce: Optimisation and Best Practices
»Content Commerce« White Paper
Strengthening Your Brand with Valuable Content from CMS and Shop System
»Digital Experience Universe« Poster
Making Successful Business Decisions with Our Vendor Matrices and the »Digital Experience Universe« Poster
Handelskraft Trend Book 2025 »High Five«
Topics Discussed in the 2025 Trend Book: 30 Years of E-Commerce, CDP, Retention Marketing and Process Automation
Handelskraft Trend Book 2024 »Digital Metamorphosis«
Topics Discussed in the 2024 Trend Book: AI Expertise, Agile Development, Personalisation and DXP
Handelskraft Trend Book 2023 »Digital Horizon«
Topics Discussed in the 2023 Trend Book: Sustainability, Cloud Services, Data-Driven Business and E-Commerce 2.0
Handelskraft Trend Book 2022 »Digital Champions«
Topics Discussed in the 2022 Trend Book: Marketing Mix, Brand Loyalty, Data Analysis and Hybrid Commerce
Handelskraft Trend Book 2021 »Digital Freedom«
Topics Discussed in the 2021 Trend Book: Social Commerce, Factors Contributing to Success in Digital Business, Future Retail and Customer Experience
Handelskraft Trend Book 2020 »Digital Intellect«
Topics Discussed in the 2020 Trend Book: Modern Work, Future Retail and Untapped Potential
Handelskraft Trend Book 2019 »Digital DNA«
Topics Discussed in the 2019 Trend Book: Artificial Intelligence, New Work Order and Digital Business Facts and Figures
Handelskraft Trend Book 2018 »Moving Towards Digital Excellence«
Topics Discussed in the 2018 Trend Book: Digital Customer Experiences, Omnichannel and Data Science
eTail – Driving Decisions with Real-Time Data
A Study Conducted by Worldwide Business Research in Collaboration with dotSource
